The main goal of New Balance is to help athletes achieve excellence, be it a professional, a beginner or just a person leading an active, healthy lifestyle. Products New Balance - the perfect combination of beautiful fashionable design and functionality. The mission of the company is to put the body in motion using the most modern technologies of footwear on the planet. Unlike many competitors, New Balance sneakers are produced in American factories, not in Asian countries, which guarantees a first-class quality of the products.