Underwear is the foundation of any wardrobe. It should not only be beautiful but also comfortable, safe for the skin, and durable. Many people choose European brands for their attention to detail, high-quality fabrics, and refined design. However, not all stores offer international shipping. In this case, the Shopogolic service can help you place your order and deliver it to your country.

How to choose quality underwear

Materials
The best choice is natural fabrics such as cotton, silk, and bamboo. They allow the skin to breathe and don’t cause irritation. Elastic inserts made of Lycra or microfiber ensure a comfortable fit.

Fit and comfort
Choosing the right size is key to comfort. Underwear shouldn’t pinch, rub, or leave marks on the skin. European sizing may differ from what you’re used to, so always check the brand’s size chart before purchasing.

Durability
High-quality underwear retains its shape and colour after many washes. Premium brands use strong stitching and wear-resistant materials.

Design and style
Classic, sporty, or luxurious lace — European brands offer a wide selection for every occasion.

Top European underwear brands

Chantelle (France)
A famous brand with over a century of history. Known for exquisite lace, comfortable bras, and a wide size range.

Simone Pérèle (France)
French elegance combined with advanced technology. A great choice for those who value comfort and beauty.

Triumph (Germany)
Known for innovative designs that offer excellent support and all-day comfort.

Calida (Switzerland)
Specialises in natural fabrics like cotton and wool, offering cosy and practical underwear.

Wolford (Austria)
Associated with premium quality and minimalist design. A great option for everyday wear.

Intimissimi (Italy)
An Italian brand combining affordable prices and high quality. Popular for its trendy collections and soft materials.

La Perla (Italy)
A luxury brand offering exclusive silk and lace designs. The perfect choice for special occasions.

Where to buy European underwear

Many brands are available only in Europe or offer limited international shipping. Reliable stores include:

Zalando (Germany) – a wide selection of European brands
Galeries Lafayette (France) – exclusive collections from luxury brands
Intimissimi (Italy) – the official store of the popular Italian brand
Belle Lingerie (UK) – a wide assortment of lingerie and shapewear
Calida Shop (Switzerland) – the official store of the Calida brand

How to order underwear from Europe with Shopogolic

If your chosen store doesn’t ship to your country, use Shopogolic:

– Register and get a virtual address in Europe
– Place your order using this address
– We’ll receive your parcel, inspect it, and send it to you via a convenient shipping method

Buy quality European underwear without borders with Shopogolic!