Forwarding is a service that gives you a virtual address in another country (for example, Spain, Germany or the USA). You use this address when placing an order, and your purchase is then forwarded to your actual address.
Forwarder, forwarding service, and parcel forwarding company are all the same thing. They provide you with a local delivery address, receive your parcel at their warehouse, and then ship it internationally to your door.
Why It Makes Sense — Even If That Brand Exists in Your Country
Online stores often set different prices for different countries — this is known as regional pricing.
Many factors affect the final price:
– average income levels,
– tax regulations,
– shipping and operational costs,
– exchange rates,
– the brand’s local pricing strategy.
This means the exact same product can be significantly cheaper in Spain than in Eastern Europe, Georgia, or outside the EU.
That’s why many people use forwarding services — to access better prices by ordering directly from the most cost-effective region.
For example, the same Zara dress may cost:
– €109 in Spain
– €129 in Italy
– approximately €144 in Georgia
The product is identical, but the price varies by region. With a forwarding service, you can purchase from the country with the best price — even if you live elsewhere.
What Can You Order Using Forwarding?
You can use forwarding services to buy nearly anything available online:
– clothing, footwear, accessories
– beauty products and fragrances
– electronics and gadgets
– books, homeware, children’s items, vitamins and more
The only requirement is that the product must be legally allowed for international shipping (for example, no weapons, perishables or restricted items).
How Is Forwarding Different from Using a Personal Shopper?
Personal shoppers (also known as buyers or “resellers”) are individuals who buy items on your behalf, often manually and via messaging.
They usually only work with fashion, charge high commissions, and don’t provide full control over the process — you just wait for the result.
A forwarding service is a transparent, official solution:
– you choose and buy the item yourself
– you can use a purchase assistance service if your card doesn’t work on the shop’s website
– you receive receipts, tracking and control
– you can combine orders from multiple shops into one shipment to save on delivery
It’s simple, reliable, and often much more economical.
Where Do Forwarding Services Operate?
Shopogolic, for example, offers warehouse addresses in:
Spain, Germany, France, Italy, the United Kingdom, Poland, the USA, China and other countries.
This gives you access to regional online shops, exclusive discounts, local clearance offers and items not available via international shipping.
Is It Safe?
This is a common concern for those who are new to forwarding.
Shopogolic is a legally registered company operating in Europe.
We run real warehouses, use verified shipping processes, offer parcel tracking, a personal account, and dedicated support at every step.
You can monitor all actions, track your parcel, and contact our team if needed.
Register now to start your global shopping adventure!
